George Brothers

• Supported the corporate partnerships sales and service team day to day.
• Ideated marketing activations for partners and helped run hosted events.
• Took a partner’s goal and budget and pitched activation concepts.

FIELD NOTEA manager asked for a few ideas. I sent back a full proposal with mockups and price estimates, and she forwarded it straight to the partner.

• Came in to clean up the books. Stayed to rebuild the systems underneath them.
• Rebuilt the core processes: tenant management, payment workflows, leases, tenant screening, accounting basics.
• Relisted everything on Zillow with professional photography; time-to-rent dropped by about half.
• Proposed and co-launched an Airbnb, ran it to a 4.91 rating and Superhost status, then made the case to close it when the numbers said the time and wear cost more than it earned.
• Still advising today, from lease structure to tenant disputes.

FIELD NOTEWhat started as fixing one process turned into rebuilding the whole operation.

• Built an automated CBD retail kiosk: custom-wrapped, with an ID card reader and a camera that matched the buyer’s face to their ID.
• Self-funded about $15,000 to start and raised another $10,000 to keep it running.
• Fought with the TN Department of Agriculture over selling age-restricted products through an unmanned kiosk.
• Researched every product on the machine: brands, quality, safety, lab tests.
• Ran the sales operation: built the pitch decks and sales material, led one other salesperson, and pitched businesses in person myself.
• When the state ruled unmanned sales of age-restricted products illegal, I made the call to stop rather than keep fighting a losing case.

FIELD NOTEBy the time it ended, I’d run every seat in a company.

• Won Belmont’s Outstanding Achievement in Entrepreneurship award.
• Scored in the 98th percentile on the ETS Major Field Test in Business.

• Data Science & Machine Learning: Making Data-Driven Decisions.